"Our decision to work with K.Hartwall was based on the company's extensive experience in the retail industry and its outstanding track record of providing long-lasting products and solutions with other retailers such as Varus, Winetime, Fozzy in Ukraine or Rossman in Czech Republic."
shrink wrap saved
and durable solution
product damages
ergonomics
METRO Romania opened its first store in October 1996 , being the first company to introduce a new sales system, cash&carry, on the Romanian market. The company has always been committed to offering a diverse range of products that cater to the needs of professional customers, such as hotels, restaurants, catering (HoReCa) businesses, and independent retailers, with a focus on providing excellent quality at a reasonable price. In April 2010, METRO launched a new concept, METRO Punct, a store specially designed to support Resellers and HoReCa customers. Today, the METRO Cash & Carry Romania network has 30 distribution centers, including 5 METRO Punct stores, with a total sales area of approximately 190,000 square meters.
METRO was searching for a sustainable solution to replace shrink wrap in its operations. They needed a strong but ergonomic solution to retrofit on their roll carts.
The customer tested first textile doors but they did not meet all the requirements. Metal add-on doors were chosen to convert the 2-sided Compactainer® to a 4-sided model. METRO's decision was based on the results of all the tests, which proved that metal add-on doors were more cost-effective and sustainable. The longer lifecycle, reparability, and ease of maintenance compared to textile doors made metal add-on doors the better option. This saves 130 tons of shrink wrap annually.
