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What information does K. Hartwall collect about me?

General information of this data protection statement

We, K. Hartwall Oy Ab (hereinafter “K. Hartwall” or “we”), take the protection of your personal data very seriously and adhere strictly to the rules of the applicable data protection laws. These include above all the Basic Regulation on Data Protection (hereinafter: “DS-GMO”, Regulation (EU) 2016/679 of the European Parliament and of the Council. Personal data is collected on our website and when using our apps and services only to the extent necessary and processed for the specific purpose. Personal data is data that identifies you personally or other data linked to you.

Responsible body within the meaning of Data Protection Legislation

K. Hartwall Oy Ab
Kay Hartwallin tie 2
FIN-01150 Söderkulla
Tel. +358 9 413 18 33
Fax +358 9 272 1484

Processing within the K. Hartwall Oy Ab

The data collected can be processed if:

Transfer to third countries

K. Hartwall Oy Ab process/transmit the data provided by you in/at locations in Finland, the European Union and third countries (including the USA) which have an appropriate level of data protection in accordance with Article 45 DS-GVO or offer suitable guarantees in accordance with Article 46 DS-GVO.

Scope of the data protection statement

The following statement gives you an overview of how we guarantee data protection, what kind of data is collected and processed for what purpose and on what legal basis. It applies in principle to all websites and apps for which K. Hartwall is responsible. If K. Hartwall websites and apps deviate from these principles of data processing or supplement them with their own, this will be indicated in a suitable manner on the corresponding websites or in the apps.

This privacy policy consists of five parts:

Furthermore, our websites may contain links to websites of other providers to which this data protection declaration does not apply.

I. Regulations for private users

This part of the data protection statement applies to private users of K. Hartwall Services. The legal basis for processing your data is based on your consent to this data protection statement as consent or in order to be able to provide you with information, services or products requested inaccordance with DSGVO Article 6 Para.1 lit.b).

Use and verification of personal data

The following, are some of the personal data types you provide:

If you provide us with personal data, we use it to answer your questions, to process and carry out your consultation request, for technical administration, for login activities and the services provided within the respective websites or apps. The legal basis for this is Art. 6 para. 1 sentence 1 b DS-GMO or your consent. You can revoke your consent to the use of your provided data at any time. To do so, please contact:, stating the service(s) used if possible.

Further processing and deletion of your data

Furthermore, your data will not be passed on or sold to third parties, i.e. persons or companies not belonging to the K. Hartwall. Stored personal data will be deleted if you revoke your consent to its storage, if the data is no longer required for the purpose intended by the storage or if its storage is inadmissible for other legal reasons.

Advertising and advertising consent

We, K. Hartwall, will only inform and ask you about K. Hartwall products and services by e-mail or telephone and if you have expressly given us your consent to use your personal data for advertising purposes (opt-in).

This is done by actively ticking the box next to the statement “Subscribe” to the K.Hartwall Newsletter.

If you have given us your consent for such use but no longer wish to receive mailing or surveys from K. Hartwall in future, you can revoke your future consent at any time. Your data will then be deleted or, if it is still required for billing and accounting purposes, stored for these purposes. Please send an e-mail to

Use of personal data when using the contact form

If you send us enquiries using one of our contact forms, your details from the enquiry form, including the contact data you have provided there, will be stored with us for the purpose of processing your enquiry and in the event of follow-up questions on the same subject. This data will not be passed on to third parties.

You can revoke your consent to the use of the data provided via the contact form at any time. Please contact:

II. Provisions for business users

This part of the data protection regulations only applies to business users such as trade businesses, industrial businesses, municipalities, commercial businesses, planners, etc. and only insofar as these make personal data available from contact persons for the conclusion and execution of contracts in accordance with DSGVO Article 6 Para.1 lit.b) on our websites and in our apps.

Personal data is collected and processed by K. Hartwall for the following purposes:

As far as you have made personal data available to us, we use it only for answering your inquiries, for processing contracts concluded with you, for technical administration, for login activities and the services made available within the respective Internet pages or apps.

Stored personal data will be deleted if you revoke your consent to its storage, if it is no longer required for the purpose for which it was stored or if its storage is inadmissible for other legal reasons. Please contact Your data will then be deleted or, if it is still necessary for verification, billing and/or accounting purposes, stored for these purposes.

For further personal data processed in the context of the delivery and performance of products and services pursuant to Article 6, paragraph 1, letter b), the data protection provisions in the respective general terms and conditions of sale apply.

IV. General information and regulations for K. Hartwall website

These provisions apply in addition to the provisions for private users and the provisions for business users for K. Hartwall websites.

Data processing by accessing our Internet pages and using our apps

K. Hartwall automatically collects and stores information in its server log files that your browser or app transmits to us. K. Hartwall cannot assign this data to individual persons. This data is not merged with other data sources. These are:

The IP address is the globally valid identification of your computer at the time of allocation by your Internet provider and consists, in its currently most common form (IPv4), of four blocks of digits separated by dots. In most cases, as a private user, you will not use a constant IP address, as this is only temporarily assigned to you by your provider (so-called “dynamic IP address”). With permanently assigned IP addresses (so-called “static IP addresses”), a clear assignment of user data via this feature is technically easy.

The mentioned data will be processed by us for the following purposes:

The personal data of the server log files is processed on the basis of Art. 6 para. 1 lit. f DSGVO. This authorisation allows the processing of personal data in the “legitimate interest” of the person responsible, provided that your fundamental rights, freedoms or interests do not prevail. Our legitimate interest is in the easier administration and the ability to detect and track hacking. You can object to this data processing at any time if there are reasons which exist in your particular situation and which contradict the data processing. All you need to do is send an e-mail to the data protection officer. Our legitimate interest follows from the purposes listed above for data collection. Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally.

The server log files with the above data are automatically deleted after 30 days or anonymised if used for statistics. We reserve the right to store the server log files for longer if facts exist which suggest the assumption of unauthorised access (such as an attempt at hacking or a so-called DDOS attack).

Linking to external websites

This data protection statement applies exclusively to the K. Hartwall websites. These may contain links to third-party websites. This data protection statement does not extend to these. If you leave the K. Hartwall websites in order to visit the services of a third-party provider, we recommend that you also carefully read this provider’s data protection statement.

Information on cookies and the use of analysis tools

The processing of personal data through cookies and analysis tools (Google Analytics and Google Tag Manager, Google Adwords Conversion Tracking, Third-Party-Cookies, Re-Targeting-Technologies, Google Remarketing, Facebook Remarketing and Inspectlet) is based on Art. 6 Para. 1 lit. f DSGVO. This authorisation allows the processing of personal data in the “legitimate interest” of the person responsible, provided that your fundamental rights, freedoms or interests do not prevail. Our legitimate interest is to analyse the use of our website.

The processing of personal data by Google AdWords (list all retargeting technologies) is based on Art. 6 Para. 1 lit. f DSGVO. This authorisation allows the processing of personal data in the “legitimate interest” of the person responsible, provided that your fundamental rights, freedoms or interests do not prevail. Our legitimate interest is in the personalised display of targeted advertising and the statistical analysis of the effectiveness of advertising (e.g. determining how many clicks on an advertising banner have led to a purchase from our website).

K. Hartwall uses so-called cookies in several places on its websites and in its apps. They serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Cookies do not cause any damage to your computer and do not contain any viruses.

K. Hartwall also uses analysis tools for this purpose, such as Web Trends or Google Tag Manager (Firebase). The data provided and used is collected and stored completely anonymously. This data may also be stored outside Finland or the European Union.

When implementing and using analysis tools and tracking technologies, we make personal data anonymous as quickly as possible either on the part of the provider, regulated by appropriate contracts, or within the scope of our first use, so that the right to information on your part cannot be exercised on all technologies listed below.

You can prevent the transmission of such data by making the appropriate settings in your browser, app or the operating system environment (iOS, Android). However, this may lead to problems in calling up, operating or functionality of the content or service offered.

In addition, we use cookies in some cases to measure the success and optimise our advertising activities and measure our website traffic.

Google Analytics and Google Tag Manager

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:

For further information on terms of use and data protection, please visit or

We would like to point out that Google Analytics has been extended to include the “anonymizeIp” function on this website to ensure that IP addresses are collected anonymously (IP masking).

This website also uses the Google Tag Manager. This service allows website tags to be managed through an interface. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn collect data if necessary. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains valid for all tracking tags if they are implemented with the Google Tag Manager.

Google Adwords Conversion Tracking

As a Google AdWords customer, K. Hartwall uses Google Conversion Tracking, an analysis service from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;”Google”). Google AdWords sets a cookie on your computer (“conversion cookie”) if you have accessed our website via a Google ad. These cookies expire after 30 days and are not used for personal identification. If you visit certain pages of ours and the cookie has not expired, we and Google may detect that someone has clicked on the ad and has been redirected to our site. Each AdWords customer receives a different cookie. Cookies cannot therefore be traced via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.

However, they do not contain any information with which users can be personally identified.

If you do not wish to participate in tracking, you can object to this use by preventing the installation of cookies by setting your browser software accordingly (deactivation option). They are then excluded from the conversion tracking statistics. For more information and Google’s privacy policy , please visit:


K. Hartwall makes use of a number of advertising partners who help to make the Internet offer and the websites more interesting for you. For this reason, cookies from partner companies are also stored on your hard drive when you visit the websites. These are temporary/permanent cookies that are automatically deleted after the specified time. These temporary or permanent cookies (lifetime 14 days to 10 years) are stored on your hard disk and delete themselves after the specified time. The cookies of our partner companies also only contain pseudonymous, usually even anonymous data. This includes, for example, data on which products you have looked at, whether something was purchased, which products were searched for, and so on.

Some of our advertising partners collect information about which pages you have visited before or which products you have been interested in, for example, in order to be able to show you the advertising that best suits your interests. This pseudonymous data will never be combined with your personal data. Their sole purpose is to enable our advertising partners to address you with advertising that might actually be of interest to you.

Re-Targeting Technologies

Our websites use so-called re-targeting technologies. We use these technologies to make our website more interesting for you. This technology makes it possible to address Internet users who are already interested in our products with advertising on the websites of our partners. We are convinced that the insertion of personalised, interest-related advertising is generally more interesting for the Internet user than advertising that has no such personal reference. The insertion of these advertising materials on the pages of our partners is based on cookie technology and an analysis of the previous user behaviour. This form of advertising is completely pseudonymous. No user profiles are merged with your personal data.

By using our site, you consent to the use of so-called cookies and thus to the collection, storage and use of your user data. Furthermore, your data is stored in cookies beyond the end of the browser session, so that it can be called up again the next time you visit the website, for example. You can revoke this consent at any time with future effect by refusing to accept cookies in your browser settings.

V. Information on the rights of data subjects

This part of the data protection statement provides additional information on how you can exercise your rights as a data subject vis-à-vis K. Hartwall.

Your identity

In order to comply with the rights of affected DS-GMOs, it may be necessary for K. Hartwall to request further information to prove your identity in cases of personal data collected on the basis of contractual relationships on a random sample basis or in cases of justified doubt. This is especially true if a request for information is available in electronic form, but the sender’s details do not reveal the identity of a natural person concerned.

Your rights

To exercise these rights, please contact us:

K. Hartwall Oy Ab
Kay Hartwallin tie 2
FIN-01150 Söderkulla
Tel. +358 9 413 18 33
Fax +358 9 272 1484

In accordance with Article 7 paragraph 3 DSGVO, you may revoke your consent to us at any time. As a result, we will no longer be allowed to continue processing data based on this consent in the future. You can revoke your consent via:

Complaint to a regulatory authority pursuant to Article 77 DSGVO. As a rule, you can contact the regulatory authority of your usual place of residence or our company headquarters.

Tietosuojavaltuutetun toimisto
Ratapihantie 9, 6. krs, 00520 Helsinki, Finland
PL 800, 00521 Helsinki, Finland
Phone: 029 56 66700

Further information – Contact details

Your trust is important to us. Therefore, we are always available to answer your questions regarding the processing of your personal data. If you have questions which this data protection statement could not answer or if you would like more detailed information on any point, please contact us:

K. Hartwall Oy Ab
Kay Hartwallin tie 2
FIN-01150 Söderkulla
Tel. +358 9 413 18 33
Fax +358 9 272 1484

Safety information

We endeavour to store your personal data by using technical and organisational means in such away that they are not accessible to third parties. When communicating by e-mail, complete data security cannot be guaranteed, so we recommend that you send confidential information by post.

Changes to the data protection statement

This data protection statement is currently valid and is dated May 2018.

Due to further development of our website and services offered above or due to changes in legal or official requirements, it may become necessary to amend this data protection statement. You can call up and print out the current data protection statement on the website at at any time.

Your trust is important to us. We would therefore like to be accountable to you at any time regarding the handling of your personal data. If you have any questions which have not been answered by this data protection statement, or if you would like further information about any particular point, please contact us:

K. Hartwall Oy Ab
Kay Hartwallin tie 2
FIN-01150 Söderkulla
Tel. +358 9 413 18 33
Fax +358 9 272 1484

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