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Broadway Community Little League to be sponsored this month

At K. Hartwall, we take great pride in being a global partner for our customers. We like to take that beyond the usual supplier-customer relations and include supporting local youth athletic organizations in all 65 countries where our products are sold.

Continuing that trend, with our substantial growth in the US we are pleased to have sponsored the Broadway Community Little League located in the heart of the Shenandoah Valley in Broadway, Virginia.

The Broadway Community Little League is a youth baseball and softball organization that provides programs for approximately 400 kids with ages ranging from 4 to 14 years old. Little League International prides itself on offering organized baseball/softball opportunities for kids of all ages that is fair regardless of their background or skill level.

“The donation from K. Hartwall helped our league during a time when it was in dire need. Due to Covid-19 and its impact on small business, many of the local businesses may have been hesitant to continue their support of our league. The monies from K.Hartwall helped to offset any drop in those local sponsors, as well as help us purchase additional equipment and uniforms to ensure our kids are properly protected and outfitted,” said Parker Neal, current President of the BCLL and Sales Manager, North America for K. Hartwall.

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